(How else can someone decide between, say, over 40,000 shower curtain options?) Higher scores are crowdsourced seals of approval Amazon even built brick-and-mortar stores devoted entirely to goods with four or more stars.īut Amazon’s little yellow luminaries are less straightforward than they appear. They also serve as a convenient way to filter, rank, and manage the overwhelming amount of choice that is a hallmark of 21st-century living. They’re important shorthand, symbolizing at a glance how people felt about a certain item. On Amazon, like many ecommerce sites, buyers also leave star ratings for items, from one to five. To make a decision, buyers often rely on those who purchased before them: They read the reviews. The way the fabric feels, whether the cream will give you a rash-these things remain impossible to assess through a screen. Unless it’s a product you already know, buying something is always a bit of a gamble.
Nothing in the maze that is online shopping is ever what it seems.
0 kommentar(er)
